When the challenge came to design a premium, long-lasting manual toothbrush with replaceable heads, our response was pretty much, "Hold my beer." Frankly, the idea felt like a no-brainer, one of those concepts that just makes perfect sense from the start.
This clarity let us bypass the usual creative roadblocks and dive headfirst into exploring different design avenues. We developed a range of concepts and built high-fidelity models. The journey led us to the final design direction, featuring its now-iconic diagonal cut. This slice of style does more than just look good; it elegantly highlights the separation point between the two parts, giving the brush a dynamic look that’s confident but not loud. We carried that diagonal theme over to the rubberized thumb rest, creating a unique, grippy pattern.
Later, the project was handed over to the exceptional Oral-B Design Team and their engineers. They took the vision and perfected it, engineering the brilliant ball joint that lets you feel the quality of the product with every satisfying clic.