
let`s
make
something
let`s
make
something
better.
smaller.
faster.
smoother.
better.
smaller.
faster.
smoother.
Our Frankfurt-based studio is where we balance creative thinking with a deep appreciation for detail. We enjoy the process of experimenting and iterating to deliver quality, well-considered results for our clients.
Our Frankfurt-based studio is where we balance creative thinking with a deep appreciation for detail. We enjoy the process of experimenting and iterating to deliver quality, well-considered results for our clients.














Design is all about
creating the right balance.
Design
is all about
creating the
right balance.
Aesthetics
User Needs
Desirability
Familiarity
Simplicity
Form
Features
Quality
Durability
Integration
Design Intent
Material Cost
Sustainability
Innovation
Time to Market
Opinion
and
Aesthetics
User Needs
Desirability
Familiarity
Simplicity
Form
Features
Quality
Durability
Integration
Design Intent
Material Cost
Sustainability
Innovation
Time to Market
Opinion
and
Ergonomics
Business Goals
Usability
Novelty
Capability
Function
Cost
Price
Lightness
Repairability
Manufacturing
Perceived Value
Performance
Viability
Perfection
Knowledge
less
Ergonomics
Business Goals
Usability
Novelty
Capability
Function
Cost
Price
Lightness
Repairability
Manufacturing
Perceived Value
Performance
Viability
Perfection
Knowledge
less



Iterative Loop
Iterative Loop
Build Measure Learn
Build Measure Learn
We use prototyping, observation, and repeated cycles of Build-Measure-Learn where failure is a source of new information.
We use prototyping, observation, and repeated cycles of Build-Measure-Learn where failure is a source of new information.
PROCESS
PROCESS
PROCESS
We start by asking: Why is something the way it is? What tensions, needs, and desires have influenced it? From this understanding, we envision how it could be — seeking a new balance that resonates with users, businesses, and environments.
We start by asking:
Why is something the way it is? What tensions, needs, and desires have influenced it?
From this understanding, we envision how it could be —
seeking a new balance that resonates with users, businesses, and environments.
01
01
UNDERSTAND
UNDERSTAND
02
02
CREATE
CREATE
03
03
EXCHANGE
EXCHANGE
04
04
REFINE
REFINE
The journey from “is” to “could be” is a dynamic, exciting process. We thrive on exploring, questioning, and challenging assumptions, drawing from proven methods while embracing fresh perspectives. The possibility of discovering something new, of redefining balance in meaningful ways, fuels our curiosity and creativity.
The journey from “is” to “could be” is a dynamic, exciting process. We thrive on exploring, questioning, and challenging assumptions, drawing from proven methods while embracing fresh perspectives. The possibility of discovering something new, of redefining balance in meaningful ways, fuels our curiosity and creativity.
OUR STORY
OUR STORY
OUR STORY
Our story began, as many good ones do, late at night over models and coffee in Wuppertal, Germany. While studying Industrial Design, Martin and Christoph found themselves supporting each other's individual projects. It was during those sessions that the shared vision solidified: one day, they would open their own design studio. No formal plan was laid, but the foundation of common ambition was set.
Their paths soon stretched across the globe. Martin headed to the US for studies and an internship in Cincinnati, while Christoph landed in Seattle. After graduation, Martin started his journey as a junior designer at Phoenix Design in Stuttgart, and Christoph began freelancing for the iconic brand, Braun.
A year later, the opportunity arrived. Christoph's project scope at Braun expanded rapidly, and he called Martin with a simple question: Would he join as a freelancer to create product stories for the Braun website? Martin didn't hesitate. He quit his job, moved to Frankfurt, and the collaboration officially began.
The work kept growing, quickly attracting project inquiries from Braun, Oral-B, and Gillette. This organic, trusted growth provided the perfect foundation. In 2014, the partnership officially became andless, developing hundreds of projects that span industrial design, graphic design, and retail solutions. Today, we work from our Frankfurt studio, surrounded by a team of common minds dedicated to pushing those boundaries further.
Our story began, as many good ones do, late at night over models and coffee in Wuppertal, Germany. While studying Industrial Design, Martin and Christoph found themselves supporting each other's individual projects. It was during those sessions that the shared vision solidified: one day, they would open their own design studio. No formal plan was laid, but the foundation of common ambition was set.
Their paths soon stretched across the globe. Martin headed to the US for studies and an internship in Cincinnati, while Christoph landed in Seattle. After graduation, Martin started his journey as a junior designer at Phoenix Design in Stuttgart, and Christoph began freelancing for the iconic brand, Braun.
A year later, the opportunity arrived. Christoph's project scope at Braun expanded rapidly, and he called Martin with a simple question: Would he join as a freelancer to create product stories for the Braun website? Martin didn't hesitate. He quit his job, moved to Frankfurt, and the collaboration officially began.
The work kept growing, quickly attracting project inquiries from Braun, Oral-B, and Gillette. This organic, trusted growth provided the perfect foundation. In 2014, the partnership officially became andless, developing hundreds of projects that span industrial design, graphic design, and retail solutions. Today, we work from our Frankfurt studio, surrounded by a team of common minds dedicated to pushing those boundaries further.