BRAUN
LE Speaker Series
Reimagining Braun Audio
BRAUN
LE Speaker Series
Reimagining Braun Audio
client
BRAUN
BRAUN
role
CONCEPT
DESIGN
Overview
Overview
The LE Audio products mark Braun's celebrated comeback to the audio industry after more than 30 years. This family of three smart speakers combines the brand's timeless, clean design language with the latest in audio innovation, housed within a durable, all-metal frame.
The LE Audio products mark Braun's celebrated comeback to the audio industry after more than 30 years. This family of three smart speakers combines the brand's timeless, clean design language with the latest in audio innovation, housed within a durable, all-metal frame.
Our Contribution
Our Contribution
Working alongside the Braun Design Team, we were tasked with envisioning this comeback. The project began with a comprehensive study of Braun's audio history, inspiring a wide array of initial concepts. The LE Series finds its unique character in the balance between iconic features, such as the polished chrome stand and physical controls, and today's advanced technology.
Working alongside the Braun Design Team, we were tasked with envisioning this comeback. The project began with a comprehensive study of Braun's audio history, inspiring a wide array of initial concepts. The LE Series finds its unique character in the balance between iconic features, such as the polished chrome stand and physical controls, and today's advanced technology.
Design Details
Design Details
The LE series is a rejection of disposable technology. From the rigid internal bracing that prevents unwanted vibration to the elegantly designed stainless steel stands with hidden cable management, every component is selected for its longevity. By combining robust physical hardware with over-the-air software updates, these speakers are constructed to be a permanent fixture in your home, honoring the legacy of the 1959 originals while mastering the demands of the digital age.
The primary focus of our design exploration was to develop a form that not only accommodates various grip positions but also integrates flawlessly into Braun's iconic design language.
The final design connects clear, geometric interaction elements with fluid, sculpted surfaces. This design philosophy creates a visually clean aesthetic while making the device highly intuitive to use, ensuring a seamless and confident user experience.
